Overall usage remains low but steady (typical DAU ~2–3), with a noticeable decline in the latest 7‑day window versus the prior week. A one‑off content spike on Nov 28 (large public asset import and first monetized assets) did not translate into sustained viewing or engagement; views trended down ~25% WoW and reactions/comments remain sparse. Newsletter signups clustered around the content spike, hinting at a short campaign or activation push. Note: the most recent day (Dec 3) shows zeros across several metrics and is likely an incomplete day.
Focus: DAU (active_users) and new users.
DAU averaged 2.0/day in the last 7 days vs 2.7/day in the prior 7 (−26%).
New users dipped slightly WoW (−11%), with a spike on Nov 27–28 but very light signups afterward.
WoW comparison (7‑day aggregates)
Prior 7: 2025‑11‑20 → 2025‑11‑26
Last 7: 2025‑11‑27 → 2025‑12‑03
Metric | Prior 7 (sum) | Last 7 (sum) | % Change |
|---|---|---|---|
DAU (active_users) | 19 (avg 2.71/d) | 14 (avg 2.00/d) | −26.3% |
New users (users) | 28 (avg 4.00/d) | 25 (avg 3.57/d) | −10.7% |
Recent daily context (last 7 days)
Date | DAU | New users | Views | Assets |
|---|---|---|---|---|
Nov 27 | 3 | 12 | 77 | 2 |
Nov 28 | 2 | 8 | 142 | 114 |
Nov 29 | 2 | 1 | 72 | 1 |
Nov 30 | 2 | 0 | 44 | 35 |
Dec 1 | 3 | 1 | 56 | 1 |
Dec 2 | 2 | 1 | 20 | 0 |
Dec 3 | 0 | 2 | 0 | 0 |
DAU fluctuated between 1–5 over the period with a slight downtrend in the most recent week and a zero on Dec 3 (likely partial-day). No clear retention uplift followed the content spike.
Signups peaked Nov 27–28 (12 and 8) and then fell to 0–2/day. Without continued acquisition inputs, the funnel slows quickly.
Creation surged due to a one‑off import on Nov 28 and a smaller burst on Nov 30. Views declined WoW, and lightweight engagement (reactions, comments) is minimal.
WoW comparison (7‑day aggregates)
Metric | Prior 7 (sum) | Last 7 (sum) | % Change |
|---|---|---|---|
Assets (all) | 6 | 153 | +2,450% |
Public assets | 3 | 112 | +3,633% |
Monetized assets | 0 | 9 | n/a (from 0) |
Views | 548 | 411 | −25.0% |
Reactions | 2 | 1 | −50.0% |
Comments | 0 | 1 | n/a (from 0) |
Newsletter | 3 | 7 | +133.3% |
Notes
Organization assets: 0 throughout the period.
Reaction rate over 14 days ≈ 3 reactions / 959 views ≈ 0.31%; comments are near-zero.
Large spike on Nov 28 (114 assets; 105 public, 9 monetized) and a smaller burst on Nov 30 (35). Outside of these days, creation is near zero, indicating a bulk import or campaign rather than organic steady creation.
Views fell ~25% WoW despite the content spike. Nov 28 saw the period high (142), but the uplift was not sustained. Post‑Nov 30, views trended down (56 → 20 → 0), with Dec 3 likely incomplete.
Engagement is very light (three reaction days in total; one comment day). There’s no evidence yet that new content is generating interactive behavior.
One‑off supply shock, limited demand response: A large public asset import (and first monetized assets) on Nov 28 did not translate into sustained viewing or DAU growth. Hypothesis: distribution/surfacing of new assets is insufficient; consider homepage promotions, recommendation units, or digest emails highlighting new content.
Acquisition spike without retention: New users spiked Nov 27–28 but DAU did not step up persistently. Hypothesis: onboarding and activation flows are not converting new users into repeat actives; tighten the first‑session path (guided actions, follow prompts, “continue where you left off”).
Engagement gap: Reaction and comment rates are near zero. Hypothesis: interaction affordances and prompts are weak; add lightweight reaction prompts, inline reply CTAs, and notifications to creators/consumers to stimulate feedback loops.
Newsletter momentum clustered around the spike: Signups concentrated Nov 25–28. Use periodic newsletters or in‑app notifications to re‑surface recent assets and recover post‑spike view decay.
Methodological notes
Dec 3 values appear incomplete and likely undercount. Where possible, interpret WoW deltas with this in mind.
Percent changes from a zero baseline are shown as “n/a.”