2025-11-20 to 2025-12-03 Platform Trends

Thesis

Overall usage remains low but steady (typical DAU ~2–3), with a noticeable decline in the latest 7‑day window versus the prior week. A one‑off content spike on Nov 28 (large public asset import and first monetized assets) did not translate into sustained viewing or engagement; views trended down ~25% WoW and reactions/comments remain sparse. Newsletter signups clustered around the content spike, hinting at a short campaign or activation push. Note: the most recent day (Dec 3) shows zeros across several metrics and is likely an incomplete day.

Usage & Growth

Focus: DAU (active_users) and new users.

• DAU averaged 2.0/day in the last 7 days vs 2.7/day in the prior 7 (−26%).

• New users dipped slightly WoW (−11%), with a spike on Nov 27–28 but very light signups afterward.

WoW comparison (7‑day aggregates)

• Prior 7: 2025‑11‑20 → 2025‑11‑26

• Last 7: 2025‑11‑27 → 2025‑12‑03

Recent daily context (last 7 days)

DAU (Active Users)

DAU fluctuated between 1–5 over the period with a slight downtrend in the most recent week and a zero on Dec 3 (likely partial-day). No clear retention uplift followed the content spike.

New Users

Signups peaked Nov 27–28 (12 and 8) and then fell to 0–2/day. Without continued acquisition inputs, the funnel slows quickly.

Creation & Engagement

Creation surged due to a one‑off import on Nov 28 and a smaller burst on Nov 30. Views declined WoW, and lightweight engagement (reactions, comments) is minimal.

WoW comparison (7‑day aggregates)

Notes

• Organization assets: 0 throughout the period.

• Reaction rate over 14 days ≈ 3 reactions / 959 views ≈ 0.31%; comments are near-zero.

Assets Created

Large spike on Nov 28 (114 assets; 105 public, 9 monetized) and a smaller burst on Nov 30 (35). Outside of these days, creation is near zero, indicating a bulk import or campaign rather than organic steady creation.

Views

Views fell ~25% WoW despite the content spike. Nov 28 saw the period high (142), but the uplift was not sustained. Post‑Nov 30, views trended down (56 → 20 → 0), with Dec 3 likely incomplete.

Reactions and Comments

Engagement is very light (three reaction days in total; one comment day). There’s no evidence yet that new content is generating interactive behavior.

Key Trends & Takeaways

• One‑off supply shock, limited demand response: A large public asset import (and first monetized assets) on Nov 28 did not translate into sustained viewing or DAU growth. Hypothesis: distribution/surfacing of new assets is insufficient; consider homepage promotions, recommendation units, or digest emails highlighting new content.

• Acquisition spike without retention: New users spiked Nov 27–28 but DAU did not step up persistently. Hypothesis: onboarding and activation flows are not converting new users into repeat actives; tighten the first‑session path (guided actions, follow prompts, “continue where you left off”).

• Engagement gap: Reaction and comment rates are near zero. Hypothesis: interaction affordances and prompts are weak; add lightweight reaction prompts, inline reply CTAs, and notifications to creators/consumers to stimulate feedback loops.

• Newsletter momentum clustered around the spike: Signups concentrated Nov 25–28. Use periodic newsletters or in‑app notifications to re‑surface recent assets and recover post‑spike view decay.

Methodological notes

• Dec 3 values appear incomplete and likely undercount. Where possible, interpret WoW deltas with this in mind.

• Percent changes from a zero baseline are shown as “n/a.”

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